Build a practice that heals —
not just a website
We design digital clinical ecosystems where patients feel safe, heard, and supported.
Our approach helps health professionals spend more time caring, not clicking.
Healthcare has the word
care in it for a reason
But too often, appointments feel rushed. Questions go unasked. Patients leave with unanswered concerns. Clinicians feel squeezed by systems that prioritize speed over connection.
Even in private practice—where time could be used differently—many specialists operate like they're still in emergency care. Efficient, yes. But missing opportunities to truly know their patients, understand their lives, and address what actually drives their health.
This isn't how healthcare should work.
We believe care does not have to begin or end at the consultation.
It extends through every interaction— website, intake forms, follow-up, patient education. Technology should amplify the humanness of care, not replace it.
We believe health professionals deserve better tools.
Tools that help you practice the way you always wanted to. That give you back time. That let you go deep with patients instead of staying surface-level.
We believe patients deserve to be seen as a whole.
Not as a 15-minute slot, but as individuals within ecosystems. With context, history, routines, and complexity that matters to their outcomes.
Healthcare Craft exists to make this kind of care achievable—not just aspirational.
We design digital practices where clinicians can practice with intention, patients feel genuinely supported, and technology does what it should: amplify human care instead of replacing it.
Dare to dream the practice you want to have.
We'll help you build it.
Systems that support you — and the people you serve.
Healthcare Craft builds custom digital infrastructure for modern healthcare practitioners.
We combine design, health communication, and systems thinking to create:
Patient-centered websites
Practitioner portal, client portal, and workflows
Branded education and training materials
Intake and follow-up journeys
Full digital practice builds
Healthcare needs more than marketing
Most healthcare websites are built by marketers.
Ours are built by a health communicator with training in psychology, wellness, clinical science, and engineering.
We don't just optimize only for clicks.
We design for behavior change, evidence-based care, health literacy, and systems that reduce friction. But that also look amazing and attract the right patients.
Whether we're designing intake forms, patient education, or follow-up workflows, we apply frameworks from accessibility, health psychology, motivational interviewing, and trauma-informed care.
Because technology should amplify human care—not replace it.
We listen first, then build what you actually need
You tell us how you practice. We ask the right questions, take notes, and design a system that fits your workflow—not the other way around.
Systems designed for every type of care
Explore what’s possible when behavioral science, user experience, and clinical design come together — tailored to your field.
Start where you are. Scale when you're ready
Flexible packages for healthcare professionals and organizations
Four-page website, scheduling integration, payments, and professional email. Perfect for new practitioners, testing a new concept, or for those ready to launch immediately.
Brand, website, workflows, patient portal, and automation. Everything you need to run a professional practice with confidence and efficiency.
Participant journeys and group program infrastructure with community features and marketing automation. For practitioners who want to serve more people without burning out.
E-learning platforms for training other practitioners through CME and certification programs, or for educating patients through therapeutic courses and group programs. Curriculum design, LMS setup, and certification tracking.
For organizations, societies, or non-profit associations. Member management, event automation, webinar hosting, subscriptions, members portal, directory listing, blogs, and more.
The Care Layer™ offers education and toolkits for practitioners treating complex conditions at the gut-brain-pain-psychology intersection, such as IBS, chronic pain, disordered eating, burnout, and more.
You don't need to understand digital technology.
You share your needs, we make it work.
If you do love tech, that’s great too — we’re always happy to go deep into requirements.
We work with a curated suite of best-in-class healthcare and education platforms, and we integrate them in ways that support real clinical workflows and real patient outcomes.
You might recognise some of these tools. You might even feel overwhelmed choosing between them. That’s exactly what we’re here for.
Whether you want to be fully involved in the technical decisions or prefer to stay focused on your clinical expertise, you’re in safe hands.
Either way — we build the system that supports you.
Some of the platforms and tools we use:
Advanced training in healthcare practice, design and education
Dr. Elaine Barretto, the mind behind Healthcare Craft, designs digital systems that clinicians truly need. A multidisciplinary expert with deep knowledge in health psychology, lifestyle medicine, and digital practice design, she brings rigorous academic training and real-world clinical insights.
MS in Psychological Medicine & Mental Health
PhD in Engineering & Biomedical Technology
Certificate in Health Communications (UChicago) and Instructional Design (ATD)
Board Certified in Lifestyle Medicine (DipIBLM)
Board Certified in Health and Wellness Coaching (NBC-HWC)
MBA in Business Marketing and Strategy
On crafting better healthcare through digital tools
Practical insights for modern healthcare professionals who want to elevate their care while protecting their wellbeing
Transform your practice
You dream the practice you want to have. We design it, build it, and bring it to life — together.